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LA Lakers and Miami Heat sign sponsorship deals with Kumho Tires

by Shayan Mondegari on Nov.11, 2010, under ALL, NBA


The two favorites for the NBA Championship coming in to the season have each signed a sponsorship deal with Kumho tires for the 2010-11 season.

Terms of the deal were not disclosed.

“We are excited about sponsoring the NBA’s top two teams going into the 2010-2011 season,” said Rick Brennan, Kumho’s vice president of marketing. “Both teams have a huge following of passionate, enthusiastic fans that won’t settle for anything less than the best performance on the court. Kumho understands this completely. Passion and enthusiasm, along with technology, innovation and performance are the ingredients that go into every Kumho tire that give drivers the best performance on the street and off-road.”

With the Lakers, the deal gives Kumho the standard scorers table signage, position on the Lakers’ scoreboard, and an ad in the Lakers’ official program. In addition, Kumho will have 30 second video spots on the jumbo monitor, radio ads on ESPN Desportes, website ads, and an interactive Kumho booth inside of Staples Center.

The Heat have a similar deal, but without the ESPN Desportes and website ads. However, their booth in American Airlines Arena in Miami will have an interactive photo booth.

Seems like these teams are going to be linked in more ways than just on the basketball court. If any terms of the deal come out, sportsbiz.biz will have it. Check back for potential updates.

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