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Archive for February, 2011

Knicks-Heat Game Earns Season High O/N Ratings on ESPN!

by on Feb.28, 2011, under ALL, NBA

D-Wade, Melo, Stat and LeBron watching another game, now maybe others will start watching more of them!

Now that the Knicks have added another star to team up with Amare Stoudamire, they have a lineup worth watching apparently. The Knicks-Heat game from Sunday night generated the highest overnight ratings for ESPN so far this season.

Knicks tickets have (continue reading…)

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Powerade is now with Lacrosse?

by on Feb.28, 2011, under ALL, OTHER

According to the Sports Business Journal, Powerade Sports Drink is now the official sports drink and sideline beverage of Major League Lacrosse (MLL). The two-year deal will being in May and run through the end of August.

Although financial details were not available, typical partnerships range from the six figures to seven figures. The sideline deal means that Powerade (continue reading…)

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VIDEO: Blake Griffin’s Car Dunk Used in New KIA Commercial

by on Feb.26, 2011, under ALL, NBA

Blake Griffin was the man at the 2011 NBA Sprite Slam Dunk Contest. Throwing down his usual thunderous and acrobatic dunks to bring home the victory.

The dunk that killed it for him was the jaw-dropper that included a gospel choir singing at midcourt and a Kia Optima. Kia Motors America (KMA) featured the rookie NBA All-Star’s accomplishment with a thirty-second television ad featuring Griffin soaring over the Optima with Baron Davis hiding in the cabin. If you haven’t seen it already, take a look!

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Jordan Brand Presents “H the Great” Spot

by on Feb.24, 2011, under ALL, NBA

I’ve seen a few of the Jordan Brand commercials with Kevin Hart, and personally, I don’t find them very appealing. I feel like Jordan Brand can do a lot better in with their commercials and marketing their products, without the help of Kevin Hart; All they need to do is utilize Chris Paul, Carmelo Anthony, Ray Allen, and especially Michael Jordan more.

Either way, I thought I’d post the newest Jordan Brand commercial which I actually thought was hilarious. It features Specialist H (Kevin Hart) attempting to reenact Michael Jordan’s epic foul line dunk. Take a look…

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VIDEO: Head & Shoulders signs Joe Mauer

by on Feb.22, 2011, under ALL, MLB

First it was an NFL safety, now its an MLB Catcher. That’s right, Procter & Gamble’s Head & Shoulders announced earlier Tuesday they are adding Minnesota Twins Catcher Joe mauer to their lineup of hair all stars.

Mauer is known for his thick mane and sideburns. The Minnesota Twins Catcher will be featured in an integrated campaign that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays at major retailers, and a consumer engagement movement set to launch in July 2011.

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Numbers don’t lie.

by on Feb.21, 2011, under ALL, NBA

This past weekend was amazing to say the least. It was nothing short of the benefits of hosting the NBA All Star Game in LA- displaying everything from A-List celebrities in attendance to eventful nightlife to quality basketball. This was exactly what the people wanted to see, and the TV ratings proved it.

According to Nielsen, TNT’s 2011 NBA All-Star Saturday Night was the most watched in the event’s 26-year history with (continue reading…)

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Kobe Bryant “The Black Mamba” Full Movie & Behind The Scenes

by on Feb.21, 2011, under ALL, NBA

In case you guys missed its airing over the 2011 NBA All-Star Weekend, here is a look at the finished mini film starring Kobe Bryant, Kanye West, Bruce Willis, Danny Trejo and directed by Robert Rodriguez. This film brings Kobe’s alter ego, the Black Mamba to life in a way that’s never been seen before.

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VIDEO: NBA Star Kevin Durant inks deal with Panini America

by on Feb.17, 2011, under ALL, NBA

Panini America announced earlier today that it had reached a multi-year trading card, autograph and memorabilia agreement with Oklahoma City Thunder superstar Kevin Durant.

Durant will be an official company spokesman and trading card ambassador for the company that became the exclusive trading card partner of the NBA beginning with the 2009-10 season.

It’s about time The Durantula gets his own exclusive trading card deal. He will be joining a Panini family that includes five-time NBA Champion Kobe Bryant and Washington Wizards rookie John Wall.

Take a look at this video of KD talking about what it means to him to be a part of Panini.

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Lenny Kravitz NBA “Come On Get It” All-Star Game Promo

by on Feb.15, 2011, under ALL, NBA

The 2011 NBA All Star festivities are finally coming to Los Angeles this weekend. The scene will be crazy as always, combining some the greatest athletes in the world with the top celebrities in show biz. Take a look at the latest NBA All Star Promo featuring Lenny Kravitz’ “come on get it.”

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Biggest deal ever for NFL rookie? 2 words…Cam Newton

by on Feb.14, 2011, under ALL, NCAAF, NFL

I couldn’t see Cam Newton wearing any other big name apparel besides Under Armour. I mean, a Nike “check” logo would look good on him, but Under Armour seems to suit him well, just as he sported them with his Auburn Uniforms. Apparently Under Armour thinks so as well, according to Darren Rovell of CNBC, Under Amour has just signed the Heisman Trophy winner. Not bad for a smaller company that probably had to have a bidding war with Apparel giants Nike and Reebok.

Although financial specifics are currently (continue reading…)

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