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Archive for March, 2011

Carmelo Anthony Inks First Endorsment Deal in NY

by on Mar.30, 2011, under ALL, NBA

Being a part of a team in a bigger market really does matter.В  Only having been in the big apple for a little over a month now, NBA superstar Carmelo Anthony has just inked an endorsement deal with Boost Mobile, the prepaid cell phone service owned by Sprint.В  This is Carmelo’s first endorsement deal since joining the New York Knicks from the Denver Nuggets.

TheВ deal with Boost Mobile was announced Tuesday at an outdoor press conference in Manhattan.В  He will be joining the NY Knicks and (continue reading…)

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Oakley signs Valentino Rossi

by on Mar.30, 2011, under ALL, OTHER

How many of you have heard of Valentino Rossi? Well, if you haven’t let me tell you, Rossi is one of the most successful motorcycle racers of В all time. В Besides doing work on the track, the MotoGP IconВ has officially signed with the Oakley family as a brand ambassador.

Rossi will be sporting the Oakley eyewear, specifically Oakley’s Holbrook sunglass.  In fact, he will be working with the company’s designers to develop his own version of the classic style, and it will be known as the V46 Signature Holbrook.

As brand ambassador,В Rossi will be the face of the company’s Icon campaign in Italy and Spain. В Rossi is the nine-time world champion with over 79 career victories. В His other endorsements include Ducati, Dainese leathers, andВ Diesl, a designer jean company from VR46′s native Italy.

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VIDEO: Are you Superfly?

by on Mar.28, 2011, under ALL, SOCCER

Take a look at the videos from Nike Soccer’s “Who Is Superfly” campaign featuring some individual players including Clint Dempsey, Cristiano Ronaldo, Mesut Г–zil being asked “Are You Superfly?” To Vote on the standings check out the facebook page here.

(Continue reading to see videos)

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NCAA Men’s Basketball Championship Ratings

by on Mar.27, 2011, under ALL, NCAAB

Those of you who have been watching March Madness this year, you are not alone! The 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV has been dubbed the most-watched tournament since 2005, averaging 9.1 million total viewers, +11% from 8.2 million total viewers for CBS Sports’ 2010 coverage.

According to Nielsen Fast Nations, the overall tournament average-to-date, including the FIRST FOURВ®, is a 5.9/13 rating/share, +13% from a 5.2/12 for 2010.

Coverage of the regional finals on CBS on Saturday, March 26 averaged 9.9 million total viewers, the highest viewer average for the Saturday regional finals since 2005 (when both games went to OT).

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Joe Mauer and Troy Polamalu Head & Shoulders TV Ad

by on Mar.25, 2011, under ALL, MLB

This is what happens a 6-time Pro Bowl Selection and the only catcher in Major League history to win three batting titles come together in a TV ad for Head & Shoulders…

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VIDEO: Bacardi Announces Rafael Nadal as Global Ambassador

by on Mar.24, 2011, under ALL, TENNIS

It pays to be number 1, literally.

Bacardi Limited has announced Spanish professional tennis player Rafael Nadal will beВ the new Bacardi Limited Global Social Responsibility Ambassador. В The alcoholic beverage company will be having Nadal run the responsible drinking campaign, “Champions Drink Responsibly.”

Rafael Nadal and Bacardi Limited together will be spreading the message of responsible drinking to consumers through a global multi-faceted communications campaign. The campaign will be using advertising, public relations, consumer experiential initiatives and social media platforms.
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VIDEO: adidas New ClimaCool Ride “David Beckham” Commercial

by on Mar.23, 2011, under ALL, SOCCER

Earlier today adidas launched the all-new ClimaCool Ride, the brand’s newest running shoe which is just 8.9 ounces and has 360 degree ventilation, attacking the main cause of runners’ discomfort – high humidity and temperature.

Check out David Beckham’s commercial with the new adidas ClimaCool Ride…

(Continue Reading for video)
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Jones Soda Partners with Snowboarder Lindsey Jacobellis

by on Mar.22, 2011, under ALL, OTHER

I could go for some Jones right now?

Jones Soda Company, the beverage company based in Seattle Washington announced today they have signedВ an endorsement agreement with American snowboarder Lindsey Jacobellis.

Although the amount is undisclosed, Jones Soda Co.В has said in a press release, the deal will consist of a two-year partnership in which Jacobellis willВ make a number of event appearances on behalf of Jones, wear Jones branded gear during competitions, and be featured (continue reading…)

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Fans Vote for Madden ’12 Cover, Who’s your pick?

by on Mar.21, 2011, under ALL, NFL

EA Sports and ESPN are allowing fans to choose the Madden 2012 cover athlete, in a March Madness bracket style. В Beginning today and continuing throughВ April 27, fans can participate and choose among 32 candidates (one representative from every NFL team) to appear (continue reading…)

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NY Knicks Rookies have their own show?

by on Mar.21, 2011, under ALL, NBA

Yup! New York Knicks rookies Andy Rautins and Landry field will be starring in their own show on TV, called ‘The Andy and Landry Show.’

In the first episode, the rookies head to the legendary Shubert Theater to check out their new theme song and learn how to become Broadway legends from the team behind the Tony-Award winning show,В Memphis. В Check it out…

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