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LeBron James Named Audemars Piguet Watch Ambassador

by on Apr.10, 2011, under ALL, NBA

Even after a negative public perception of LeBron after “The Decision”, it looks as though LeBron’s marketability has not really been affected. В The two-time NBA Most Valuable Player is still getting endorsement deals!

High-end Swiss watch brand,В Audemars Piguet, has announced a partnership with Miami Heat small forward/guard LeBron James. В The 7-time NBA All Star will beВ Audemars Piguet’s newest global brand ambassador.

King James will be wearing Audemars Piguet timepieces representing the brand on the international stage, while also collaborating with Audemars Piguet to create a special limited-edition watch. LeBron will donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities.

LBJ will be joining an elite roster of brand ambassadors including race car icon Michael Schumacher, soccer idol Leo Messi, cricket legend Sachin Tendulkar, and top professional golfers such as Lee Westwood, Graeme McDowell, Rory McIlroy and Vijay Singh.

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