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Sheets by Bron?

by Shayan Mondegari on May.09, 2011, under ALL, NBA

Lebron James launches 'Sheets' energy strips

All it takes to ball like LeBron James is practice, work ethic, and Sheets Energy Strips?

The Miami Heat All Star will be launching a new product called Sheets energy strips, a caffeinated product that dissolves when placed on the tongue.

The product dissolves instantly delivering hours of energy. Sheets energy strips do not spill or melt, have no calories, no carbohydrates, no sugar and require no water. In fact, one serving of Sheets contains caffeine comparable to a cup of the leading premium coffee as well as vitamins B and E.

LeBron claims this product is essential to his game. He is quoted saying, “Taking a Sheet is part of my pre-game and halftime ritual,” said James. “Sheets are a smart and convenient way to get energy.” Maybe that’s what we’re all missing from our game to keep us from playing like the 2-time NBA MVP.

The launch of Sheets will be supported initially by a $10 million marketing campaign leveraging athlete and celebrity involvement by James and partners Amar’e Stoudemire, Drake, Ray Rice and others. The campaign will incorporate social media, traditional advertising and sampling programs.

The product is set to launch in June 2011.

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