Coca-Cola Goes From “Six Pack” to “Eight Pack” for London Games

by on May.17, 2011, under ALL, OTHER

Coca-Cola, the carbonated soft drink that we all love, has recently signed eight athletes to be the face of its “eight pack” Olympic marketing campaign for the 2012 London Games. В These eight will replace the normal six selected for the 2008 Beijing Olympics.

Gymnast Shawn Johnson will be leading the promotion once again as she did in the previous games.

The rest of the “eight pack” includes: diver David Boudia, wrestler Henry Cejudo, boxer Marlen Esparza, tennis player John Isner, paralympic swimmer Jessica Long, women’s soccer player Alex Morgan and hurdler David Oliver.

This is the first year the company signed a diver and a female boxer for the campaign.

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