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Jordan Brand Honors Derek Jeter’s 3,000th Hit

by on Jul.10, 2011, under ALL, MLB

Take a look at Jordan Brand paying tribute to Jeter’s memorable 3,000th hit.

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Familia Camarena Tequila Partners With San Diego Padres

by on Apr.05, 2011, under ALL, MLB

Familia Camarena Tequila announced today designation as an “Official Partner” of the San Diego Padres.  The three-year marketing sponsorship agreement solidifies the Padres as the third California-based Major League Baseball club to partner with the tequila company since its initial launch last year.

Familia Camarena TequilaВ was introduced in California in 2010, and is rapidly expanding distribution across the country. В Announcement ofВ Familia Camarena Tequila’s partnership with the San Diego Padres is equivalent to announcements of marketing sponsorship agreements betweenВ Familia Camarena TequilaВ and five other high profile Major League Baseball clubs across the league.

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VIDEO: New Balance strikes deal with Red Sox

by on Apr.05, 2011, under ALL, MLB

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The Boston Red Sox are stepping up in the sponsorship game just in time for the upcoming MLB season.

Boston sneaker maker, New Balance has partnered up with the MLB’s Boston Red Sox in a new multi-year agreement that designated New Balance as the official footwear and apparel sponsor.

The team unveiled a new sign, 70 feet in length and 7.75 feet in height, featuring the global athletic company’s signature red logo atop one of the new HD videoboards in historic Fenway Park’s right field. В The New Balance sign features 1,959 energy-efficient LED lights that will illuminate the iconic “New Balance” logo. The sign was (continue reading…)

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Joe Mauer and Troy Polamalu Head & Shoulders TV Ad

by on Mar.25, 2011, under ALL, MLB

This is what happens a 6-time Pro Bowl Selection and the only catcher in Major League history to win three batting titles come together in a TV ad for Head & Shoulders…

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VIDEO: Head & Shoulders signs Joe Mauer

by on Feb.22, 2011, under ALL, MLB

First it was an NFL safety, now its an MLB Catcher. That’s right, Procter & Gamble’s Head & Shoulders announced earlier Tuesday they are adding Minnesota Twins Catcher Joe mauer to their lineup of hair all stars.

Mauer is known for his thick mane and sideburns. The Minnesota Twins Catcher will be featured in an integrated campaign that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays at major retailers, and a consumer engagement movement set to launch in July 2011.

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Buster Posey is ESPN’s The Magazines NEXT Athlete, Do you agree?

by on Jan.03, 2011, under ALL, MLB

So if you were ESPN The Magazine, and you had the option to choose the NEXT Athlete of the Year (described as the person “destined to make the biggest impact on sports in the coming year . . . and for years to come”), who would you choose?

Well, not surprisingly ESPN decided to go with San Francisco Giants catcher Buster Posey.

Some of ESPN’s other candidates as NEXT in their respective sport included: (continue reading…)

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MLB Free Agency Seeing Nearly A BILLION Dollars Spent on 54 Players

by on Dec.18, 2010, under ALL, MLB

According to Biz of Baseball, the 54 players that have signed Major League free agent contracts so far this off-season have seen a total of $914,100,000 in total contract dollars, or an average of $16,927,778.

26 players of those (continue reading…)

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adidas Launches New Spain Jersey “It Comes From Within”

by on Nov.16, 2010, under ALL, MLB

adidas launches the new Spanish Football Federation jersey that will take their players to the UEFA EURO 2012 in the qualifying games. The campaign is “It Comes from Within” featuring the current World Champions, the Spanish Football Federation. It was seen during the last FIFA World Championship in South Africa: the passion for “La Roja” comes from everything we suffer for, fight for, dream of, feel and live for.

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Roy Halladay Gets Cover Of MLB 2K11

by on Nov.16, 2010, under ALL, MLB

2K Sports announced they have named Philadelphia Phillies pitcher, Roy Halladay, as the cover athlete for their upcoming video game Major League Baseball 2K11.

Halladay went 21-10 with a 2.44 ERA in 33 starts (continue reading…)

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World Series games economically boost Arlington

by on Nov.05, 2010, under ALL, MLB

Rangers Ballpark in Arlington, Texas brought more than just the excitement as the rangers faced the San Francisco Giants in the 2010 World Series; it economically boosted the city of Arlington.

According to Arlington Mayor, Robert Cluck, each sellout playoff game held at the Rangers Ballpark in Arlington brought $1.25 million in overall economic benefit to the city of Arlington. Those six games totaled $7.5 million in total economic impact for the city.

The Rangers success during the World Series was not even close to the number they put up in the regular season. Rangers Ballpark at Arlington holds 52,419 with standing room and the Rangers averaged under 31,000 during the regular season, ranking them 14th out of 30 teams in 2010 attendance.

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