Jordan Flight Tour In Hong Kong

by on Aug.02, 2011, under ALL, NBA, OTHER

Here’s a look at all the action from Jordan Brand’s first stop in Hong Kong

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Steve Nash Fitness Clubs Commercial

by on Jul.11, 2011, under ALL, NBA, OTHER

How many of you knew NBA Superstar Steve Nash has 17 sports and fitness clubs locations across Canada named after himself? Take a look at the commercial starring who else… but Steve Nash!

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by on May.26, 2011, under ALL, OTHER, TENNIS

Russian Superstar Maria Sharapova is planning on developing her own candy and sweets brand. Yes, it’s going to be called Sugarpova.

Sharapova will be partnering with Jeff Rabin, who had helped create Dylan’s Candy Bar, a chain of stores in the U.S., specializing in the sale of sweets. В It is assumed that the candies will be (continue reading…)

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Everlast Signs WBA super middleweight champion Andre Ward

by on May.24, 2011, under ALL, OTHER

WBA super middleweight champion Andre Ward has signed an exclusive multi-year equipment and apparel contract deal with Everlast. Under the agreement, Ward will have exclusively train with Everlast equipment and apparel,В as well as play a feature role in direct-to-consumer and retail marketing initiatives.

Ward is considered a top 10 pound-for-pound talent who has taken the boxing world by storm since his electrifying gold medal win at the 2004 Olympic Games in Athens, the first American boxing gold in 8 years. His professional career has consisted of an impressive (continue reading…)

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Jordan Brand Signs First Female Baller

by on May.18, 2011, under ALL, OTHER

Maya Moore NCAA Women's Basketball Tournament - Final Four - Semifinals

For those of you who recognize who the woman in this picture is, I give you props. В With the low women’s basketball ratings, not many people could look at the picture above and correctly name the athlete right away; However, I recommend you get to know her very soon because she will be the next fresh face of the Jordan Brand.

Ok, I don’t want to hurt your brains any longer so I’ll tell you it is, it’s… (continue reading…)

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Coca-Cola Goes From “Six Pack” to “Eight Pack” for London Games

by on May.17, 2011, under ALL, OTHER

Coca-Cola, the carbonated soft drink that we all love, has recently signed eight athletes to be the face of its “eight pack” Olympic marketing campaign for the 2012 London Games. В These eight will replace the normal six selected for the 2008 Beijing Olympics.

Gymnast Shawn Johnson will be leading the promotion once again as she did in the previous games.

The rest of the “eight pack” includes (continue reading…)

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Eric Berry & C.J. Spiller In “Light Makes Fast”

by on May.17, 2011, under ALL, NFL, OTHER

Fun videos with Eric Berry and CJ Spiller as Coach Light & Coach Fast revealing the adiZero 5 Star, the lightest cleat in football at 6.9oz.

LIGHT MAKES FAST: Making Faster Shoulder Pads

LIGHT MAKES FAST: Making Faster Pants

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Gus Johnson is Taking his Talents to… Fox?

by on May.11, 2011, under ALL, OTHER

Say it isn’t true!

Gus Johnson is leaving CBS after 16 years, where he was noted for his enthusiastic play-by-play calls of the NCAAВ men’s basketball tournament, for Fox Sports.

At Fox, Johnson willВ team this season with analyst Charles Davis for Big 12, Conference USA and Pac-12 games on FX; a conference championship game; and the Cotton Bowl. Starting in 2012, they’ll call games on Fox under its new deal with the Pac-12.

Johnson will work (continue reading…)

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It Pays to be Number One

by on Apr.04, 2011, under ALL, OTHER, TENNIS

Caroline Wozniacki, the world’s number one women’s tennis player, just signed a two-year endorsement agreement with beauty brand, Oriflame. В This follows Oriflame’s partnership with the WTA (Women’s Tennis Association) as their official cosmetics.

Oriflame, the beauty company founded in Sweden in 1967,В will sponsor Caroline Wozniacki in all its countries. Oriflame is an official partner of the WTA in Europe, Russia, Commonwealth of Independent States, Middle East and Africa and has a significant presence at 22 WTA events in 2011.

Caroline Wozniacki will appear (continue reading…)

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Oakley signs Valentino Rossi

by on Mar.30, 2011, under ALL, OTHER

How many of you have heard of Valentino Rossi? Well, if you haven’t let me tell you, Rossi is one of the most successful motorcycle racers of В all time. В Besides doing work on the track, the MotoGP IconВ has officially signed with the Oakley family as a brand ambassador.

Rossi will be sporting the Oakley eyewear, specifically Oakley’s Holbrook sunglass.  In fact, he will be working with the company’s designers to develop his own version of the classic style, and it will be known as the V46 Signature Holbrook.

As brand ambassador,В Rossi will be the face of the company’s Icon campaign in Italy and Spain. В Rossi is the nine-time world champion with over 79 career victories. В His other endorsements include Ducati, Dainese leathers, andВ Diesl, a designer jean company from VR46′s native Italy.

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