Tennis Star Li Na Signs Big Deal

by on Jun.16, 2011, under ALL, TENNIS


For those of you haven’t heard of Li Na, start watching more ESPN because this tennis star is making headlines in the sports world quickly. Li, currently ranked 4th in the world by the WTA, just recently won the 2011 French Open singles title last month to become the first Asian player to win a Grand Slam in singles. She defeated 5th seed and defending champion Francesca Schiavone in the final 6–4, 7–6(0) to clinch the title.

Besides winning her first Grand Slam title, the 29-year-old Chinese tennis star signed an endorsement deal with Daimler AG to endorse its Mercedes (continue reading…)

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by on May.26, 2011, under ALL, OTHER, TENNIS

Russian Superstar Maria Sharapova is planning on developing her own candy and sweets brand. Yes, it’s going to be called Sugarpova.

Sharapova will be partnering with Jeff Rabin, who had helped create Dylan’s Candy Bar, a chain of stores in the U.S., specializing in the sale of sweets. В It is assumed that the candies will be (continue reading…)

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It Pays to be Number One

by on Apr.04, 2011, under ALL, OTHER, TENNIS

Caroline Wozniacki, the world’s number one women’s tennis player, just signed a two-year endorsement agreement with beauty brand, Oriflame. В This follows Oriflame’s partnership with the WTA (Women’s Tennis Association) as their official cosmetics.

Oriflame, the beauty company founded in Sweden in 1967,В will sponsor Caroline Wozniacki in all its countries. Oriflame is an official partner of the WTA in Europe, Russia, Commonwealth of Independent States, Middle East and Africa and has a significant presence at 22 WTA events in 2011.

Caroline Wozniacki will appear (continue reading…)

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VIDEO: Bacardi Announces Rafael Nadal as Global Ambassador

by on Mar.24, 2011, under ALL, TENNIS

It pays to be number 1, literally.

Bacardi Limited has announced Spanish professional tennis player Rafael Nadal will beВ the new Bacardi Limited Global Social Responsibility Ambassador. В The alcoholic beverage company will be having Nadal run the responsible drinking campaign, “Champions Drink Responsibly.”

Rafael Nadal and Bacardi Limited together will be spreading the message of responsible drinking to consumers through a global multi-faceted communications campaign. The campaign will be using advertising, public relations, consumer experiential initiatives and social media platforms.
(continue reading…)

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Tennis Player Li Na to Endorse Häagen-Dazs

by on Feb.09, 2011, under ALL, TENNIS

After becoming the first Asian, male or female, ever to reach a Grand Slam final (in singles) earlier this year in the Australian Open, Li Na is picking up many sponsorship deals.

Currently ranked No.7 in the world, which is the highest ranking ever for a Chinese player in the history of the WTA and second-highest ever for any Asian player, Li Na signed a multi-year (continue reading…)

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Is Spain the most athletic country?

by on Sep.14, 2010, under ALL, NBA, SOCCER, TENNIS, Tour de France

The European country known for its rich geographical history, its historical landmarks, and its influential culture is now a dynasty in sports? Yeah, you could say that. Recent events in global competitions have supported the idea that Spain is indeed a powerhouse in global sporting competitions.
(continue reading…)

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Caroline Wozniacki to Sport New adidas by Stella McCartney Outfit for U.S. Open

by on Aug.05, 2010, under ALL, TENNIS

Danish tennis star Caroline Wozniacki will be wearing the new adidas by Stella McCartney Outfit at the U.S. Open. Currently she is the no. 3 women’s tennis player in the world and has been the exclusive face of the adidas by Stella McCartney tennis collection since the U.S. Open in 2009.

(Click Continue Reading to see more pictures)

(continue reading…)

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