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Tag: nhl

Alex Ovechkin’s “Russian Spy” ESPN Commercial

by on Jan.04, 2011, under ALL, NHL

Great new ESPN commercial with Washington Capitals superstar Alexander Ovechkin. Ovechkin is a two-time consecutive winner of the NHL Hart Memorial Trophy (2008, 2009), given to the most valuable player in the NHL.

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Discover teams up with NHL

by on Nov.08, 2010, under ALL, NHL

Earlier today, Discover Financial Services and the National Hockey League announced a sponsorship agreement that names Discover an official partner of the NHL in the U.S.

As part of the agreement, Discover will become the official card of the NHL, NHL All-Star Weekend, NHL Winter Classic, NHL Awards and NHL Entry Draft. Also, Discover will become the presenting sponsor of the 2011 NHL All-Star Game.

The NHL, with about $2.8 billion (continue reading…)

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Boston Bruins Invite Fans to “Write the Rules”

by on Nov.02, 2010, under ALL, NHL

Alright Bruins fans, get ready for the chance to write the next “Bruins Hockey Rules” commercial and get some air time.

That’s right, Bruins fans have the opportunity to come up with a rule and script of their own your own ending to the commercial. Once you come up with your rule, post it on the website BruinsHockeyRules.com and have your friends and family vote to boost your rule to the top rankings.

The rule that is receives the highest rating on the website will be the winner.

The winning rule will be made into a commercial that will be shown for the rest of the season on channels NESN and Garden HDX.

The most popular rules so far include:

* Shoot the puck, not the bear.
* Leave the play-by-play to Jack.
* In Boston, the Bear hunts you.
* Talk a big game? Better stand behind some thicker glass.

Looks like Hockey teams are trying to do whatever it takes to boost their audiences.

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HBO and NHL Team Up For Reality Series

by on Sep.25, 2010, under ALL, NHL

WHOA! Put your helmet BACK ON Alexander!

The NHL can really use some extra exposure. It looks like they may have started something that will allow for it.

It has been confirmed that HBO and the NHL will be producing a reality series where they follow two teams with some of the best players in the NHL for 4 weeks. (continue reading…)

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Youngest Captain in NHL Signs With Bauer Hockey

by on Sep.24, 2010, under ALL, NHL

Bauer Hockey, Inc., one of the leading manufacturers of ice hockey equipment, has officially signed Chicago Blackhawks Captain Jonathan Toews to an endorsement deal. The hockey equipment that Bauer produces include helmets, gloves, sticks, skates, shin guards, pants, shoulder pads, elbow pads, as well as goalie equipment. Toews signed a five-year deal with the company and will exclusively wear Bauer equipment during the 2010-2011 NHL season.
(continue reading…)

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