Tag: tennis


by on May.26, 2011, under ALL, OTHER, TENNIS

Russian Superstar Maria Sharapova is planning on developing her own candy and sweets brand. Yes, it’s going to be called Sugarpova.

Sharapova will be partnering with Jeff Rabin, who had helped create Dylan’s Candy Bar, a chain of stores in the U.S., specializing in the sale of sweets. В It is assumed that the candies will be (continue reading…)

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VIDEO: Bacardi Announces Rafael Nadal as Global Ambassador

by on Mar.24, 2011, under ALL, TENNIS

It pays to be number 1, literally.

Bacardi Limited has announced Spanish professional tennis player Rafael Nadal will beВ the new Bacardi Limited Global Social Responsibility Ambassador. В The alcoholic beverage company will be having Nadal run the responsible drinking campaign, “Champions Drink Responsibly.”

Rafael Nadal and Bacardi Limited together will be spreading the message of responsible drinking to consumers through a global multi-faceted communications campaign. The campaign will be using advertising, public relations, consumer experiential initiatives and social media platforms.
(continue reading…)

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Tennis Player Li Na to Endorse Häagen-Dazs

by on Feb.09, 2011, under ALL, TENNIS

After becoming the first Asian, male or female, ever to reach a Grand Slam final (in singles) earlier this year in the Australian Open, Li Na is picking up many sponsorship deals.

Currently ranked No.7 in the world, which is the highest ranking ever for a Chinese player in the history of the WTA and second-highest ever for any Asian player, Li Na signed a multi-year (continue reading…)

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Is Spain the most athletic country?

by on Sep.14, 2010, under ALL, NBA, SOCCER, TENNIS, Tour de France

The European country known for its rich geographical history, its historical landmarks, and its influential culture is now a dynasty in sports? Yeah, you could say that. Recent events in global competitions have supported the idea that Spain is indeed a powerhouse in global sporting competitions.
(continue reading…)

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